‘Conceptual Art’ by Siddhant Sheorey
Siddhant Sheorey, alumni from the 2015 batch of the 3 Year Integrated Photography Program of The One School Goa produced this stunning series on Absolut Vodka as part of his class assignment.
The brief given to the students was to choose any product of their choice and create an art based ad campaign. Siddhant chose Absolut Vodka as the product is known to use arty themes in many of their campaigns. The challenge is to not just meet the standards of the client but to exceed it by presenting it in an innovative way. Siddhant is now an integral team member of a professional unit www.shotcuts.in, formed by like-minded batchmates after they graduated.